Our Story

Janine is the founder of alex&nia, one of the most prominent home-grown fashion labels on the Northern Beaches. From its modest start as a cozy pop-up shop for trendy accessories, alex&nia has grown into a bustling store located in Warriewood Square. This journey from humble beginnings to significant success has been remarkable.

The brand now thrives, offering a diverse range of stylish products that reflect a deep passion for fashion. An "alex&nia" outfit, characterized by modern designs with coastal vibes, consistently garners attention and admiration.

With the launch of their social media and online platform, alex&nia's fanbase has expanded rapidly. Janine emphasizes, "Connecting with our customers online fuels our growth and inspires us to continually elevate our offerings."

Every day is a surreal experience for Janine, who values the chance to pursue her passion alongside her husband, who plays a crucial role in the business. Balancing her roles as an entrepreneur and mother, she expresses immense gratitude to their loyal customers for their support on this evolutionary journey.

Looking ahead, alex&nia aims to extend their fashion influence nationwide, envisioning endless possibilities for the future.

Heartfelt thanks for the ongoing love and support.

With love,

Janine and the alex&nia team