Our Story

Meet Janine – The Heart Behind alex&nia

From a cozy pop-up shop filled with trendy accessories to a thriving boutique in Warriewood Square, alex&nia has come a long way—and at the heart of it all is Janine, our founder and driving force.

What started as a passion for fashion and confidence has grown into one of the Northern Beaches’ most beloved home-grown labels, offering modern, effortlessly chic pieces infused with that signature coastal cool aesthetic. Whether it's a standout outfit designed to turn heads or a timeless staple you’ll wear on repeat, every alex&nia piece is crafted to make you feel gorgeous, comfortable, and undeniably confident.

With the launch of our social media and online store, our community of fashion lovers has expanded rapidly. "Connecting with our customers online fuels our creativity and pushes us to keep evolving," says Janine.

For Janine, every day is a surreal mix of passion and gratitude—not only for the chance to do what she loves but also for the unwavering support of her customers. Running alex&nia alongside her husband while balancing life as a mother is a journey she cherishes, and she never takes a single moment for granted.

Looking ahead, alex&nia is set to grow beyond the Northern Beaches, bringing its signature style to women across Australia. With big dreams and boundless ambition, the future is filled with exciting possibilities.

To all our loyal customers—thank you for being part of this incredible journey.

With love,
Janine & the alex&nia team ✨